August 5, 2016
Written by Maximus Peperkamp, M.S. Behavioral Engineer
Dear Reader,
This is my seventh response to “Radical Behaviorism in
Reconciliation with Phenomenology” by Willard Day (1969). It is so helpful to
read this paper as it allows me to illustrate the difference between Sound
Verbal Behavior (SVB) and Noxious Verbal Behavior (NVB). The radical
behaviorist is someone who is “content for the most part simply to describe
whatever natural consistency he can actually see, and to hope that the report he makes of his observations will in turn generate
ultimately more productive behavior in the control of human affairs.”
Someone who knows the SVB/NVB distinction, however, would not describe
“whatever consistency he can actually see,”
but whatever consistency he can actually hear.
Indeed, someone who recognizes the SVB/NVB distinction would never be “content
for the most part to describe whatever natural consistency he can actually see.” Such contentment omits an analysis
of consistencies which cannot be seen, but which can only be heard. The
distinction between SVB and NVB requires each speaker listens to him or herself
while he or she speaks.
Without the activation of the speaker-as-own-listener we will
remain unknowingly trapped by NVB. SVB, which is “more productive behavior in
the control of human affairs,” will be possible only when we can distinguish between SVB and NVB, but
we don’t and can’t listen to this difference as long as the speaker-as-own-listener
is not activated.
“Only the analysis of behavior” which is based on listening “will
lead someday to a more trustworthy set of guidelines for the acquisition of
knowledge.” For most radical behaviorists that day has yet to arrive.
The lack of attention for listening is quite apparent in the
words which Day uses. He asks the reader to “consider several illustrations of this point of view” (italics added). However, this
overemphasis on visual stimuli, which, of course, again and again sets the
stage for NVB, is not unique to radical behaviorism. Once one starts looking
for it, one finds references to visual stimuli everywhere in most other scientific
papers, but there is hardly any mention anywhere at all of auditory stimuli.
It is no exaggeration to state that it seems as if radical
behaviorists are kind of tone-deaf. “The statement made above that science is
the behavior of the scientist is not viewed
by the radical behaviorist as a reductionist treatment of what might be viewed as an ontological assertion”
(italics added). I am curious what radical behaviorist would hear when they
would finally be able to pay attention to listening? I think I know it already: like everyone
else, they would be surprised to find out how much NVB and how very little SVB
they keep having.
What is viewed as an
“ontological assertion” and is “regarded instead as a highly abstract
description of what we are probably looking
at when we identify events as constituting science” (italics added) doesn’t
tell us anything about “the focal awareness that any scientist is himself a
behaving organism.” We urgently need a vocal awareness that the behavioral scientist is not only a talking,
but also a listening organism.
Once we know about the SVB/NVB distinction it becomes obvious
why Skinner repudiated “reference theories of meaning.” Such theories are based
on explanatory fictions that consist only of verbal acrobatics, the main
characteristic of NVB. It is not so
strange after all that even radical behaviorists have continued to “”mentalize”
[while they talk] environmental events, as where reinforcers are endowed, often
in the thinking of avowed Skinnarians, with some sort of demoniacal power to
forge the chains of reified conception of conditioning.”
Reification, the treatment of something abstract as if it is something
concrete, is a product of NVB, the conversation in which the speaker and the
listener are separated and cannot come together. By the way, the speaker and
the listener, of course, don’t exist, only speaking and listening exist. In SVB
speaking and listening occur at the same rate.