September 6, 2015
Written by Maximus
Peperkamp, M.S. Verbal Engineer
Dear Reader,
The following writing is my
first response to “Some Relations Between Culture, Ethics and Technology in
B.F. Skinner” by Melo, Castro & de Rose (2015). The paper starts with a
quote from Skinner: “Let me ask you a question. I warn you, it will be the most
terrifying question of your life. What would you do if you found yourself in
possession of an effective science of behavior? Suppose you suddenly found it
possible to control the behavior of men as you wished. What would you do?
(Skinner, 1948/2005, p. 240).” To me this is not a terrifying question. To be
able to “suddenly control the behavior of men as you wished” is only terrifying
for those who were for a long time unable “to control the behavior of men as
they wished.” The shock only occurs due to the lack of behavioral control.
Since this lack is common, the question is a shock to those who have a history
characterized by the inability to “control the behavior of men” as they wished.
To those who don’t have this history, there is no shock, because they already
know how to “control the behavior of men as they wished.”
Although Skinner knows a great deal about control of behavior, he made this
statement as he doesn’t know about Sound Verbal Behavior (SVB). Someone
who knows SVB would never make such a statement. To the contrary, he or she
would describe how he or she controls the behavior of men as he or she wished. In
SVB the speaker simply controls the behavior of listener with an appetitive
contingency. The directness of this verbal “science of behavior” can and will
only be experienced while we talk.
“Technology aims at the deliberate production
of consequences”. In Noxious Verbal Behavior (NVB) the speaker
controls the behavior of the listener with an aversive contingency. In SVB the speaker produces immediate positive consequences in the listener. SVB is the technology Skinner talked about which can “solve our current
problems such as birth control, environmental preservation, reduction of
malnutrition worldwide, improved sanitation and health, and so on."
“The development and proposed
application of a technology of behavior, particularly one that may promote
cultural planning, has triggered heated opposition and ethical questioning”
as we don’t yet differentiate between SVB and NVB. “Heated opposition” is an example of NVB.“Deliberate control of human behavior challenges the
traditional conceptions of free will and freedom.”
Moreover, if we apply “deliberate control of human behavior” to how we speak
and how we, as speakers, influence the listener, we find the illusion of “traditional conceptions
of free will and freedom” only pertains to NVB. In other words, an unscientific
view of who we are continues to be maintained by NVB, which is a coercive way
of talking.
Only NVB “carries the threat of
enslaving the controlees to benefit only the controllers.” With SVB there is no chance for such enslavement.
And this puts in perspective the “ontological and epistemological principles of
Radical Behaviorism”, which teaches that “behavior is always controlled,
deliberately or not.” This distinction between “deliberate or not” is the same
as non-aversive or aversive. The speaker’s non-deliberate control of
the behavior of the listener is unconscious and aversive and inducing negative
affect in the listener. In SVB, by contrast, the speaker is deliberately,
consciously and positively controlling the behavior of the listener, as he
or she knows and experiences that he or she produces a sound, which induces and
maintains positive affect in the listener. The question is not between
deliberate control or not, but between positive or negative control by our vocal
verbal behavior.
Skinner’s claim that “a whole
society (albeit small), with its planned culture, by means of a technology of
behavior” would “guarantee survival and happiness for its members” indicates
the possibility of SVB. I disagree with the authors, who
state that Skinner’s claim (in Walden Two) would “probably be endorsed by many
behavior analysts and radical behaviorists.” If that were true, many behavior
analysts and radical behaviorists would be interested in SVB, but this is not
(yet) the case. As it stands, most analysts and radical behaviorists produce as much NVB as everyone who is not an a radical behaviorist. The
“possibility of total control of human behavior” is seen as “a nightmare by its
critics”, but “analysts and radical behaviorists” also strongly
oppose replacing coercive with non-coercive verbal behavior. They agree with
Skinner’s SVB in theory, but they don’t practice it.
Skinner refers to this in Walden
Two, when Castle says to Frazier (who planned and founded Walden Two), that he would
“throw the science of behavior in the ocean.” This is a standard NVB
interaction in which the speaker, Castle, influences the nervous system of the
listener, Frazier, by inducing negative affect with the sound of his voice.
This is, however, only implicitly mentioned in the dialogue between Frazier and
Castle. Frazier answers Castle by asking him “And deny men all the help you
could otherwise give them?” Frazier wants to continue with SVB, but by asking
this question, by arguing with him, he is already joining Castle’s NVB, who
immediately bites back “And give them the freedom they would otherwise lose
forever!” Still trying to continue with SVB, but clearly already engaged in the
argument, Frazier then asks Castle “How could you give them the freedom?” It is
as if Frazier invites to be hit by Castle’s NVB line of reasoning, who then forcefully
answers back “By refusing to control them!” Castle’s so-called refusal to
control the behavior of others apparently didn’t apply to how he dealt with
Frazier. This happens again and again in day to day conversation, in which the
NVB speaker denies controlling the behavior of the listener, while in fact he
or she has just negatively influenced him or her. Frazier, that is, Skinner,
has the last word, when he says “But you would only be leaving the control in
other hands.” The “other hands”, the opposite of deliberate,
conscious control, invariably represents NVB.