September 12, 2016
Written by Maximus Peperkamp, M.S. Verbal Engineer
Dear Reader,
This is my fourth response to “Sound, Symbolism, and Swearing;
an Affect Induction Perspective” (2010) by B. Yardy. In the discussion section of
the paper Yardy is referring to the Bouba-Kiki Effect as he states “the ordinal
rank order of the different consonants is precisely what would have been
expected based on our hypothesis that harsher sounding plosive consonants will
be more commonly associated with jagged imagery and smoother sounding
consonants will be more commonly associated with rounded imagery.”
Once we have become familiar with the distinction between
Sound Verbal Behavior (SVB) and Noxious Verbal Behavior (NVB) aspects of this sound
hierarchy will become clear that relate to how we talk: people who were
introduced to the SVB/NVB distinction unanimously pair SVB with rounded imagery
and smoother sounding consonants and NVB with jagged imagery and harsher
sounding plosive consonants.
It is wonderful that Yardy specifically points out “the
phonemic and acoustic effects of affect induction” although affect induction,
of course, “is not limited to the auditory domain.” This emphasis on auditory
aspects of the AIM supports the SVB/NVB distinction, which, in my opinion, is
more needed in this world than anything else.
Without evolutionary evidence for the primacy ofsound we get carried
away by what we say and by other
modalities that influence us. Owren, Rendall & Ryan (2010) point out “The
Affect Induction perspective of signaling can be applied to all sense
modalities as all senses can be manipulated and influenced.” With the SVB/NVB
distinction we also get clear about affective signals other than vocal sound
production.
The rattle of the rattle snake is a “harsh sound pattern with
rapid onset (Fenton & Licht, 1990) and can therefore be considered as an
example of NVB. “The authors conclude that the rattle is not meant for
communication between rattlesnakes because the signals are most intense outside
the sensitive hearing range of snakes; instead, the authors argue that this
acoustic pattern has been selected to instill fear in potential predators by
startling them” (Fenton & Licht, 1990).
Once we distinguish between SVB and NVB it becomes evident
that NVB is not even meant for communication, but for intimidation and domination.
Similar to rattle snakes, the sound that we make when we engage in NVB is
outside of our sensitive, conscious hearing range.
Once we have acknowledged the SVB/NVB distinction, we can
begin to make sense of Yardy’s finding that “swearwords/profanity contained a
higher proportion of words with harsh, plosive consonants than did lullabies,
which contained a higher proportion of words with smooth, sonorant consonants.”
Also, the findings of other researchers fall into place when we focus on the
importance of how we sound while we speak.
“Swearing is considered part of “automatic” speech and even
individuals with aphasia that struggle to say other words are able to swear
fluently with appropriate prosody” (Lancker & Cummings, 1999). It is my clinical
experience with bipolar clients, who often swear, that this “automatic” speech
is decreases as a result of my SVB interventions.
I have found SVB can also decreases symptoms of individuals diagnosed
with Tourette Syndrome. “Swearwords and swearing may also be distinctive
neurologically in being processed in lower (limbic) level than words that are
primary referential, and thus cortically processed (Lanker & Cummings,
1999). I predict that our NVB, like swearing, is a response class that “is
neurologically distinctive in being processed on a lower (limbic) level.” In SVB, on the other hand, our words “are
primarily referential” as they are processed on a higher cortical level.