December 17, 2015
Written by Maximus Peperkamp,
M.S. Verbal Engineer
Dear Students,
Today is my first response to “The Personal Life of the
Behavioral Analyst” by Darrell Bostow (2011). The title of this paper attracts
me as I want to write about my personal life. I want to illustrate the
reinforcing consequences of Sound Verbal Behavior (SVB) and the relief which comes
with the ability to discriminate, avoid and decrease our involvement in Noxious
Verbal Behavior (NVB). Bostow is concerned about global warming. We need to
recognize that critics who are disclaiming the human cause of global warming
are ignorant about and, consequently, against behaviorism. They can’t believe human
behavior, that is, their behavior,
can cause something at such a large scale.
“It is widely
believed that technology will solve predicted energy problems, a belief that is
nurtured by our media as well as governmental leaders.” Global warming is
caused by how we talk. Our belief in technology is maintained by high rates of
NVB. It is unbelievable that even behavioral analysts have not yet caught on to
this. As long as we don’t address the SVB/NVB distinction, we keep going around
in circles. The author seems to describe what prevents the acknowledgment of the
SVB/NVB distinction: “We cannot trust feelings themselves as a guide to those
contingencies that have desirable strengthening of behavior because the referents
for feelings are not yet subject to an objective scientific analysis. In the
present discussion, pleasing versus strengthening is a rough vernacular
distinction between the byproducts of reinforcement contingencies. The former
term emphasizes respondent byproducts; the latter emphasizes the future utility
of operant behavior.”
SVB and NVB are “byproducts
of reinforcement contingencies.” Moreover, the former “emphasizes the future
utility of operant behavior” while the latter “emphasizes respondent
byproducts.” However, in SVB we trust “feelings themselves” to inform us about “the
contingencies that have desirable strengthening of behavior”. Since we are benefitted
by SVB each time we engage in it, we don’t depend on the approval from “objective
scientific analysis”. It is precisely because
SVB is so “pleasing” to us that it “strengthens” our behavior. “Replacement” of
“byproducts of operant strengthening (sometimes called satisfaction)” by “the
pursuit of pleasurable by-products called “pleasurable feelings”” was brought
about by something else than “technological advances”: genuine communication. Stated
differently, “Pleasing consequences eclipsed strengthening ones” because of how
we talk.