January 6, 2016
Written by Maximus Peperkamp,
M.S. Verbal Engineer
Dear Reader,
Sound Verbal Behavior (SVB) is an operant behavior, which
means that it will increase due to its consequences. However, there must always
be an antecedent stimulus which sets the stage for this response to occur. This
stimulus is the sound of someone’s voice. And, you can only engage in SVB if someone
else mediates it. Our verbal behavior is a social phenomenon. Although you can and should take time to sit by yourself to explore what it is like to
listen to yourself while you speak, SVB only makes sense to the extent that you
are reinforced for it by others.
Your inability to share SVB with others is not due to you, but due to others. If others don’t or can’t produce the sound
which sets the stage for SVB, you will not be able to engage in it. If you talk
with me, you will find that I provide the stimulus which will make SVB
possible. However, I can only do this to the extent that you reciprocate my
SVB. If you don’t reinforce my SVB, I can’t continue with it. We engage in SVB
together or in NVB. In the former, we mutually enhance each other, but in the
latter, we try to force and dominate each other.
The SVB/NVB distinction is recognizable by how we sound while
we speak. We sound different when we engage in SVB or NVB. Once we are
listening to ourselves while we speak, we realize we agree on how we sound,
that is, we all agree that in SVB the speaker sounds good, but in NVB the
speaker sounds terrible. This unanimous agreement is most unusual. Moreover, it
occurs at a nonverbal level, which sets the stage for agreement at a verbal
level. Agreement in SVB is determined by the congruence between our verbal and our
nonverbal expressions.