February 11, 2016
Written by Maximus Peperkamp, M.S. Verbal Engineer
Dear Reader,
In Beyond Freedom
and Dignity (1971, p. 170) Skinner writes “Reciprocal control is not
necessarily intentional in either direction, but it becomes so when the
consequences make themselves felt.” The Noxious Verbal Behavior (NVB) speaker
coerces the listener and consequently is unable to take turns with the listener.
If the listener speaks at all, it is only to the extent that he or she is
allowed by the NVB speaker. Naturally, when such a listener speaks, he or she
will also produce NVB. By contrast, the Sound Verbal Behavior (SVB) speaker
invites the listener to become a SVB speaker, which is a speaker who takes
turns with the listener. A SVB speaker becomes a listener when the listener
becomes the speaker.
During SVB there
is no struggle between the listener and the speaker about who is doing the
speaking, for how long and about what. The NVB speaker, however, who aversively
controls the listener, always elicits counter-control, that is, NVB, from the
listener when this listener becomes a speaker. In SVB, the speaker regulates
the listener and the listener regulates the speaker; in other words, in SVB the
speaker and the listener co-regulate each other. In NVB, on the other hand, the
speaker dis-regulates the listener and when the listener speaks, he or she
dis-regulates the initial speaker. In NVB the speaker and the listener are in
constant competition about who gets the attention.
Struggle for
attention is one of the three main characteristics of NVB. Another
characteristic of NVB is that while NVB speakers demand others listen to them,
they are not listening to themselves. As a consequence, the listener must strain
him or herself to listen to the verbally-fixated NVB speaker. Moreover, such a verbally-carried-away
NVB speaker is not aware of him or herself. He or she prevents others from
paying attention to their own experience. Thus, in NVB the speaker as well as the
listener remain outward or other-oriented.