March 17, 2016
Written by Maximus
Peperkamp, M.S. Verbal Engineer
Dear Reader,
In “Humble Behaviorism” Neuringer (1991) quotes Hineline
(1980), who wrote “The behaviorists’ interest in language extends to their own
scientific language, and serious attempts are made to emit language that is
based on empirical relationships, and to stay close to the observed data.” One
wonders why nobody has come up with the Sound Verbal Behavior (SVB)/ Noxious
Verbal Behavior (NVB) distinction? Aren’t people talking either as a function
of positive or negative emotions? Isn’t it by now an empirical fact that human animals are innately inclined to move
away from aversive stimulation? Doesn’t NVB, in which the speaker’s voice is
perceived by the listener as a negative stimulus, make the listener want to
move away from the observed data,
from what is said? Isn’t SVB, in which the speaker’s voice is perceived by the
listener as an appetitive stimulus, the only response class which should be
considered as scientific speech, and
shouldn’t NVB be seen as unscientific speech? Isn’t it important for the
behaviorist to speak, to be listened to and to be understood? Shouldn’t the serious
attempts to emit a scientific
language have made behaviorists embrace SVB as their only way of communicating,
because NVB is always elicited? How
far can we really say that behaviorists have extended their interest in
language to their own way of talking? Is it scientific to equate scientific
language only with written and not with spoken language?