Thursday, April 20, 2017

May 25, 2016

May, 25, 216

Written by Maximus Peperkamp, M.S. Verbal Engineer



Dear Reader,

Many people have tried to get at what I am conveying, but don’t really know what they are talking about. They can’t feel or express my enthusiasm as they don’t know, like I do, the incredible potential of Sound Verbal Behavior (SVB). 

Behaviorists are justifiably excited about the great power of behavior technology, but they what they don’t realize is that unless they have SVB behaviorism cannot be properly implemented. With SVB many things are possible which are simply impossible as long as we have Noxious Verbal Behavior (NVB). 

Those who don’t know about the SVB/NVB distinction can’t accomplish what in SVB can be achieved effortlessly. SVB and NVB are conditioned, predictable behavioral products. Either knowingly or unknowingly, we engineer one or the other. These common patterns of operant behavior aren’t referring to some metaphysical world, but they make up our everyday human experience.

NVB signifies our lack of experimental control, while SVB stimulates us to describe, in our own words, the behavior-controlling relations which couldn’t be described as long as NVB occurred. Much more than we know now can be explained and understood once we give ourselves and each other the permission to figure out what is needed to have and to continue our SVB. 

Fact is, we have been punished whenever we tried to explore spoken communication and all sorts of supernatural explanations were enforced on us. In SVB it is very clear to everyone that we don’t cause our own behavior. However, we do cause each other’s behavior.

During NVB we get stuck with parts of the conversation we couldn’t publicly express, which became our dreadful identity, our behavior-causing so-called autonomous self. Religion may have been replaced by the myth of who we belief ourselves to be, but we haven’t been free enough yet to scientifically analyze our coercive spoken communication, NVB, which caused both. Only SVB can give us freedom.

May 24, 2016



May 24, 2016

Written by Maximus Peperkamp, M.S. Verbal Engineer

Dear Reader,

Whenever people are introduced to Sound Verbal Behavior (SVB), they usually ask a lot of questions. These questions are primarily about what they should do under difficult circumstances. People like to know what to do so that negative consequences can be avoided. These questions derive from aversive circumstances, which set the stage for Noxious Verbal Behavior (NVB). 

Talking about aversive circumstances and answering questions which arose from such circumstances prevents us from exploring what SVB is. We need to know that SVB occurs under different circumstances than NVB. We are familiar with moments of SVB that alternate with moments of NVB, but we don’t realize that this is because of the changed circumstances. The context makes our talk fluctuate and these fluctuations can be heard in the sound of our voices while we speak. 

It is common for us to have a lot of NVB and to move back and forth between SVB and NVB, but we don’t know how to continue SVB. We don’t know yet how to maintain the contingency that makes SVB possible. 

Questions about what to do in an aversive situation are asked in a situation that is created by me, which makes SVB possible, but such questions change that situation and elicit NVB. My answer is: recognize and avoid those situations. However, one is only able to do that if one discriminates SVB and NVB. Thus, by not asking these questions and by creating and maintaining the situation in which SVB can and will happen and, therefore, can be explored, the contrast between SVB and NVB becomes more clear and as this happens many questions are answered without even being asked.

Also, as our SVB continues, certain important questions can finally be asked which couldn’t be asked as long as we were going back and forth between SVB and NVB or as long as NVB continued. Only those who engage in SVB can know what it is for.       

May 23, 2016



May 23, 2016

Written by Maximus Peperkamp, M.S. Verbal Engineer

Dear Reader,

This writing should be read like a menu card. Food will be served later on, when we engage in Sound Verbal Behavior (SVB). Right now you only read about it and hopefully you want to taste it. To prove the fact that the proof is in the pudding, you’ve got to eat the pudding. 

This is not circular thinking, but logic. You can’t know what SVB is without engaging in it and the many questions people have, is like discussing the menu card without eating any food. Choosing what is on the menu card is not very difficult as there are only two choices: SVB and Noxious Verbal Behavior (NVB).

SVB is highly recommended, but NVB is on the menu as many people ask for it and I don’t want to disappoint them. Most people want to eat what they are used to, but I also offer something very delicious, which you can’t get anywhere else. I recommend SVB as it tastes better than NVB and it is also much healthier. 

I understand why you want to eat NVB. It is simple: you haven’t had any SVB yet. Once you have had SVB, you don’t want to eat NVB anymore. You will know what you have been missing when you taste SVB. You didn’t have SVB as it wasn’t on the menu, so you couldn’t choose it. 

Many restaurants would like you to believe their food is unique, but once you eat in my restaurant, you know what a crap you have been served. Yes, I brag about what I offer, as  I offer you the best you can get. Others can’t offer what I offer since they don’t know how to make it. They may even use the same ingredients, but their food doesn’t taste like mine. 

If you come and eat at my house, I will show you my kitchen, I will give you my recipe and I will show you how to make SVB. It is easy to learn. I don’t fear competition as I cannot produce enough SVB to supply the demand. If you will learn how to make SVB, you will become part of new tradition of earning a living by making people happy.       

May 22, 2016



May 22, 2016

Written by Maximus Peperkamp, M.S. Verbal Engineer

Dear Reader,

In the past, I used to keep my Sound Verbal Behavior (SVB) going by talking about it. I refused to write about it as I didn’t believe that writing about it would make any sense. If, as was so often the case, there was nobody to talk with, I would just talk with myself. I would carry a small tape recorder and record myself as I walked alone somewhere in nature. 

I still have these audio tapes on which I explain what SVB is and convince myself that it really is something important even though there was hardly anybody who wanted to know about it. I hated having to promote myself and having to compete with others who gave seminars. I used to listen to my own tapes and enjoy them, but nowadays I don’t do that anymore as I write about SVB. 

Now I keep my SVB going by writing about it. It is more satisfying for me this way and it is less complicated. I post these writings on my blog where people can read it and respond to it. So far, only one person has written a response to me and that was because I asked him. I am not concerned about it and I hope that eventually more people will respond. 

I write, not for the reader, but for my own clarification. Similarly, in SVB, the speaker speaks, but he or she is not trying to tell the audience what the audience wants to or expects to hear, but he or she is saying what he or she is capable of saying. I think that you can say much more than you are currently saying. 

Once you have SVB, you will know I am not making any wild claims, but I am telling you the truth which was nowhere to be found because of involvement in Noxious Verbal Behavior (NVB). You must find ways to stop your involvement in NVB before you can have SVB. Your involvement in NVB continued as it was never your goal to stop it. You will have SVB by recognizing your NVB. 

There is nothing magic about this process, which is like riding a bicycle. Either you know how to ride it or you don’t. As long as you lose your balance you will fall.  You will only be able to enjoy riding your bicycle when you don’t fall down. Likewise, SVB will only be able to continue if you have no more involvement in NVB.