Thursday, April 20, 2017

May 26, 2016



May 26, 2016

Written by Maximus Peperkamp, M.S. Verbal Engineer

Dear Reader,

Spoken communication occurs in patterns. If you look for these patterns you will not find them, but if you listen for them, a new understanding will be possible. Different languages are such different patterns. 

The best way to learn a new language is to be immersed in it. When you are surrounded by the people who speak it, you are conditioned by the contingency that causes it. You are more likely to understand this new language if you speak it. As long as you don’t speak it, you don’t learn it. 

Hearing someone else speak it is not the same as speaking it yourself and listening to yourself while you speak. It helps to hear someone else speak it, but, ultimately, you will only learn it when you speak it. Moreover, when you speak it, others will reinforce it and that reinforcement makes learning possible. 

You will need to sound right (speak French) in order to be able to listen, that is, in order to be reinforced by others. Your listening, like your speaking, can only be as good as you were reinforced by others. 

You already know how to speak and listen in the pattern that you are familiar with and grew up with, but other languages remain unfamiliar as long as you make it seem as if your pattern is the only pattern. Every human being grows up in an environment which conditions him or her to speak in a particular way. 

In different environments we speak different languages. If we can’t do that, we are not listened to or understood. When we cannot make ourselves understood, we cannot speak, but we also cannot listen. When we cannot talk, we cannot listen. 

We must talk to be able to listen. Unless we talk, there is nothing to listen to. There is a different way of talking in the language that we already know. We are reinforced in Sound Verbal Behavior (SVB) only by those who know how to listen to themselves while they speak. In SVB we will all listen to ourselves while we speak.

May 25, 2016

May, 25, 216

Written by Maximus Peperkamp, M.S. Verbal Engineer



Dear Reader,

Many people have tried to get at what I am conveying, but don’t really know what they are talking about. They can’t feel or express my enthusiasm as they don’t know, like I do, the incredible potential of Sound Verbal Behavior (SVB). 

Behaviorists are justifiably excited about the great power of behavior technology, but they what they don’t realize is that unless they have SVB behaviorism cannot be properly implemented. With SVB many things are possible which are simply impossible as long as we have Noxious Verbal Behavior (NVB). 

Those who don’t know about the SVB/NVB distinction can’t accomplish what in SVB can be achieved effortlessly. SVB and NVB are conditioned, predictable behavioral products. Either knowingly or unknowingly, we engineer one or the other. These common patterns of operant behavior aren’t referring to some metaphysical world, but they make up our everyday human experience.

NVB signifies our lack of experimental control, while SVB stimulates us to describe, in our own words, the behavior-controlling relations which couldn’t be described as long as NVB occurred. Much more than we know now can be explained and understood once we give ourselves and each other the permission to figure out what is needed to have and to continue our SVB. 

Fact is, we have been punished whenever we tried to explore spoken communication and all sorts of supernatural explanations were enforced on us. In SVB it is very clear to everyone that we don’t cause our own behavior. However, we do cause each other’s behavior.

During NVB we get stuck with parts of the conversation we couldn’t publicly express, which became our dreadful identity, our behavior-causing so-called autonomous self. Religion may have been replaced by the myth of who we belief ourselves to be, but we haven’t been free enough yet to scientifically analyze our coercive spoken communication, NVB, which caused both. Only SVB can give us freedom.

May 24, 2016



May 24, 2016

Written by Maximus Peperkamp, M.S. Verbal Engineer

Dear Reader,

Whenever people are introduced to Sound Verbal Behavior (SVB), they usually ask a lot of questions. These questions are primarily about what they should do under difficult circumstances. People like to know what to do so that negative consequences can be avoided. These questions derive from aversive circumstances, which set the stage for Noxious Verbal Behavior (NVB). 

Talking about aversive circumstances and answering questions which arose from such circumstances prevents us from exploring what SVB is. We need to know that SVB occurs under different circumstances than NVB. We are familiar with moments of SVB that alternate with moments of NVB, but we don’t realize that this is because of the changed circumstances. The context makes our talk fluctuate and these fluctuations can be heard in the sound of our voices while we speak. 

It is common for us to have a lot of NVB and to move back and forth between SVB and NVB, but we don’t know how to continue SVB. We don’t know yet how to maintain the contingency that makes SVB possible. 

Questions about what to do in an aversive situation are asked in a situation that is created by me, which makes SVB possible, but such questions change that situation and elicit NVB. My answer is: recognize and avoid those situations. However, one is only able to do that if one discriminates SVB and NVB. Thus, by not asking these questions and by creating and maintaining the situation in which SVB can and will happen and, therefore, can be explored, the contrast between SVB and NVB becomes more clear and as this happens many questions are answered without even being asked.

Also, as our SVB continues, certain important questions can finally be asked which couldn’t be asked as long as we were going back and forth between SVB and NVB or as long as NVB continued. Only those who engage in SVB can know what it is for.       

May 23, 2016



May 23, 2016

Written by Maximus Peperkamp, M.S. Verbal Engineer

Dear Reader,

This writing should be read like a menu card. Food will be served later on, when we engage in Sound Verbal Behavior (SVB). Right now you only read about it and hopefully you want to taste it. To prove the fact that the proof is in the pudding, you’ve got to eat the pudding. 

This is not circular thinking, but logic. You can’t know what SVB is without engaging in it and the many questions people have, is like discussing the menu card without eating any food. Choosing what is on the menu card is not very difficult as there are only two choices: SVB and Noxious Verbal Behavior (NVB).

SVB is highly recommended, but NVB is on the menu as many people ask for it and I don’t want to disappoint them. Most people want to eat what they are used to, but I also offer something very delicious, which you can’t get anywhere else. I recommend SVB as it tastes better than NVB and it is also much healthier. 

I understand why you want to eat NVB. It is simple: you haven’t had any SVB yet. Once you have had SVB, you don’t want to eat NVB anymore. You will know what you have been missing when you taste SVB. You didn’t have SVB as it wasn’t on the menu, so you couldn’t choose it. 

Many restaurants would like you to believe their food is unique, but once you eat in my restaurant, you know what a crap you have been served. Yes, I brag about what I offer, as  I offer you the best you can get. Others can’t offer what I offer since they don’t know how to make it. They may even use the same ingredients, but their food doesn’t taste like mine. 

If you come and eat at my house, I will show you my kitchen, I will give you my recipe and I will show you how to make SVB. It is easy to learn. I don’t fear competition as I cannot produce enough SVB to supply the demand. If you will learn how to make SVB, you will become part of new tradition of earning a living by making people happy.