January 13, 2016
Written by Maximus Peperkamp,
M.S. Verbal Engineer
Dear Reader,
I was describing the discriminative stimulus and the response,
that is, the first part of the three-term contingency of Sound Verbal Behavior
(SVB). The second part of the three-term contingency of SVB deals with the
consequences of SVB, which are, among others: understanding, better
relationship, positive emotions and involvement in behaviors which make us
happy and successful. However, without the evocative effect of the speaker’s
voice SVB cannot and will not occur.
It is the speaker, who is listening to him or herself while he
or she speaks, who can teach the listener to also become a speaker, who listens to him or herself while he or
she speaks. People have of course had instances of SVB, but attributed it to
the friendliness, empathy, kindness, openness or compassion of the speaker.
Such dispositional, mentalistic explanations didn’t and couldn’t bring
attention to the sound of the speaker’s voice, because, supposedly, something inside of the speaker caused him or her to
behave the way he or she did.
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